Book reviews, e-book reader, e-reader app, ebook, ebooks, free e-books, goon squad, Kbuuk, online publishing, paying for reviews, publishing, Reading, review, robot vacuum, self-publishing, WOM, word of mouth, writing
Today’s post comes to us from Christina Ledbetter. Read on, it’s a good one. She revisits the issue of reviews we touched on last week.
Fake Reviews, and Beyond!
There’s a man in my neighborhood who rides a motorized wheelchair through the streets with a sign on the back reading, “Advertise here.” His name is Andy, and he’ll give you coupons to local restaurants if you stop and chat with him. I wonder if I could hire him to tell people about my first book once I’ve finished?
We mentioned the hot topic last week of paying for positive book reviews, fake reviews and the like, and it seems it’s rampant. It got me thinking about the next phases –the solution, and even bigger problems.
I think we all agree that reviews in general are becoming less reliable due to the infiltration of all the phony ones. Of course, loads of lovely people provide honest reviews, and I hope those folks’ voices are not drowned out by the fibbers. But since the public may look for other sources, what will happen?
Fake Reviews From Our Own Mouths?
Will word of mouth reviews become the only ones we can trust, or will we even peddle those in the future, like in A Visit from the Goon Squad in which people of the future are paid to talk about a band they don’t want to hear? My husband has convinced at least three people to buy Roombas (the robot vacuum) because he was so in love with ours (before it died – how’s that for a review?). He’s a good example of the passionate consumer who wants everyone to hear how great his new gadget is. On the other hand, I had a friend once, who upon playing a get-to-know-you type game in which you tell the group your favorite drink and such, she proudly proclaimed some random soda (that was only sold from a pyramid-ish direct sales business of which she was a member) as her favorite drink in the world as she proudly took a sip from the oddly labeled can. Fake reviewing at its finest.
I’m actually excited to see how this predicament unfolds. If you’ve heard of anyone actually being paid to discreetly rave about something via word-of-mouth, tell us about it. And after you’ve done that, publish your own sensation on Kbuuk, one that nobody need be paid to rave about.