Being an independent author is like maintaining your own small business. At Kbuuk we understand that there is more than just writing the independent author must understand, which is why we want to make it a little easier for you, so that you can do what you do best, and what you want to do, write! By helping you out with the business side of things, we hope to help you have more time to refine your skill. It’s all a matter of principles tweaked to suit your individual product and market. Lucky for you at Kbuuk we can provide you with not only a platform to publish, but guidance and organization too.
Being an independent author, you are now the CEO, manager, sales and marketing department, and finance and accounting. And although it sounds daunting, with a little guidance, some organization, and the motivation to keep on moving forward, you’d be surprised how much we’re each individually capable of accomplishing when we put our mind to it, even if you are floating around in a landscape of seemingly endless competitors and viable substitutes.
As Hollywood director Woody Allen once said, “Eighty percent of success is showing up.” So if everyday you dedicate yourself to your practice and your goals, the odds of success are with you, at least 80% so, and according to Woody Allen, but keep in mind Thomas Jefferson also famously said, “I find the harder I work, the more luck I seem to have.”
So now that you’re thinking of yourself as a small business, you need a product. A product in its most simple form is a good, service, or idea. Put in the context of a marketplace, a product is now a good, service, or idea in which one party exchanges something of greater value for the product. Since our economy has long since moved past the barter stage, which I’d be OK going back to, but that’s a different story, the said item of value is currency. Simple enough. If you’re reading this blog, the assumption is that your product or service is a book of some kind. You’ve got all of these concepts and notions swimming around in your head, now you need to get them from idea to a published work. Your product is the most vital component to the marketing mix. Before we get into quality and open that can of worms, let us just start by saying that any product of economic viability serves one function and it does it well, it fulfills the needs of the customer. I write a book you pay me money, but I’m tasked with the ever important job of proving to you your money is worth my book.
So ask yourself this question: How does my work fulfill an unmet need of my market?
You may be asking yourself right now, who is my market? And that is definitely something we will get to in later posts for right now, but let’s keep this simple for the time being.
Your market is readers.
The next question is: Why do readers read?
Readers read, at least in my opinion, for three main reasons:
- Entertainment – Entertainment refers to that all popular theme of “escaping” an individual’s own reality and jumping into another. Reading for entertainment stimulates our imaginations and helps us to see and experience things we may not have otherwise done so. Opens our eyes to places beyond what we know and can feel, see, and touch around us. We are able to use our brains to construct completely different worlds, beings, and creatures. The entertainment possibilities of reading are limitless.
- Education – Education refers to the “how-to” aspect of obtaining knowledge. If I don’t know how to do something and I want to move from ignorance to knowledge I can read about any topic under the sun. Granted I probably won’t master whatever it is I’m reading about until I put it into practice, but reading about a new skill or craft is always a good place to start.
- Enlightenment – This is probably my favorite reason for the act of reading. The enlightenment aspect of reading refers to how reading changes our views and concepts of the world. Influences the way we think and the way we act. Reading can essentially change the course of our lives through the written word. Think about how powerful quotes and haikus can be. In a few succinct words, we can learn, gather, infer, and extrapolate so much, and it can move us, inspire us, and change us in ways that we can’t even comprehend sometimes.
So now we challenge, how are you going to meet your customers needs? Through Fiction or through Non-fiction?
Broad Genres of Fiction
- Science fiction
- Young Adult
Broad Types of Non-Fiction
- Creative nonfiction
Please stay tuned for upcoming posts, the next post we’ll be discussing elements of fiction.
If you’re ready to sign up for your Kbuuk account, you can visit http://kbuuk.com/account/register and get started today. Happy Writing!