Disruption. Disruption. Say it again one more time in your head. Now out loud – disruption. Even the sound of the word connotes its meaning. It’s angular, awkward, and a bit hard, and frankly I find it disruptive to my normal speech patterns. These days it also happens to be a buzzword. But what does it really mean? When we endeavor to disrupt an industry, what are we really trying to do?
As we hone in on our identity as a company, “disruptive” is a recurring adjective. We are actively engaging in an effort to disrupt the publishing industry as it functioned in the past. A while back on Twitter we shared a blog post that does a great job of explaining the nuances of disruption, but I really wanted to delve into what disruption specifically meant for us as a company, especially if it was going to play an integral part of our brand DNA.
Let’s rewind back a few months. The rigorous interview process for the Marketing Director position for Kbuuk included several interviews. However, it was the one where I met our cofounder Isaac for the first time that really cemented my belief that I had found the right place to launch my career where I wanted it to go. Isaac told me about his background as a developer and his past projects, as well as a short anecdote about how he came up with the idea for Kbuuk. But it was an idea he expressed about how Kbuuk is akin to traditional Chinese storytelling that really stuck with me, and I was curious to learn more.
Historically in the art form of traditional Chinese storytelling, stories were passed on through oral and written traditions. But the stories were amalgamations of stories from multiple parties and not necessarily of the educated elite, but rather of the common people. The more people contributed, the more interesting the stories became. Isaac said he saw this company as a tool to empower anyone to create, distribute, and refine their stories, which was different from how publishing as we have known it for the last several decades in the U.S. Or at least how many of us on the outside have viewed it.
The more I explored the idea, the more I found history repeating itself. Although we may be disrupting publishing as it has been for many, many years, our service really goes back to the basics. Ultimately, we provide a platform for people to share ideas. It really distills down to an innate need for human expression and sharing, and with the continuing advances in social media, now we can collaborate and share ideas faster than ever. It’s more than Gutenberg 2.0, it’s also more than Chinese storytelling 2.0, it’s human expression recreated into its most recent iteration, and refined to fit into our lifestyles today.
Don’t forget to check out our site http://kbuuk.com. We’re making updates daily to make the service the best online publishing platform.
Authors note: The original title for this post was The Disruption Cycle. It was brought to my attention that perhaps this wasn’t the most appropriate title. Duly noted. I see feedback as an opportunity to make everything better. I’m relatively new to blogging, I’m sure they’ll be more mistakes, but I’m always open to *constructive* criticism.