Johannes Gutenberg revolutionized the world with his printing press. Mass production of books removed insurmountable barriers between authors and readers. Did this dramatic change in the publishing industry several hundred years ago produce bad books? Sure, but it also empowered authors to seed civilization with the potential for the industrial revolution leading to our modern world.

Seth Godin, in a recent post, argued the new low cost structure of e-publishing will usher a wave of low quality books. We disagree. Sure, breaking down barriers to publishing will increase the supply of published material. But, it might also inspire someone with a radical idea the traditional publishing houses did not like. Ideas are often radical before becoming mainstream.

At Kbuuk, we have developed a powerful set of online tools to help authors create, distribute, and refine e-books. We build this software around a few key principles:

1. Software should be easy. Our system is intuitive. We don’t sell training because you don’t need it. Intuitive software means you can spend more time using it and less time learning it.
2. Simply powerful. Our system is powerful, but presented simply. We built a system that does exactly what you need, and doesn’t muddle the power of simple with the horror of complexity.
3. Authors are entrepreneurs. As entrepreneurs, we know you value simple, consistent, and powerful tools to help you connect with your customers (readers). We had you in mind when developing these tools.
4. No hidden fees or secret pricing. Our prices are public and the same for everyone. We will not increase our prices on you once you start using the software.
5. Great service is everything. Our staff is hired to serve.
6. Authors should get paid for what they do. We pay you 85% of net book revenue! You

Please let us know what you think!